THE NINETY NINE

UNITED ADWORKERS SHOWCASE

The show you know, with a few tweaks.

It’s been a while, so a team of dedicated volunteers has built an all-new submission form to ease us back into things. Pretty self-explanatory—say who you are, pick an entry category, give us the rundown of the work, and be sure to follow the upload guidelines!
 

Once the submission period is over, a team of qualified judges will deliberate to arrive at the 99 best pieces of work, including a Best of Show.

 
 
COMPETITION RULES

Looking for the Student Competition Rules? Click here.

Eligibility

For the first time, we’ll be allowing work that was printed, published or broadcast between two submission periods: June 1, 2019–May 31, 2020 and June 1, 2020–May 31, 2021. There was plenty of quality work from 2020, so we think it deserves its day.

The entry submission window is open until Friday, October 15 at 11:59pm. We've had less time to prepare for the show this year than in previous years, so please keep that in mind and submit your entries by the deadline—we will not extend the submission deadline under any circumstances.

The United Adworkers Board of Directors will serve as the Screening Committee. The Screening Committee will ensure all entries are eligible for judging and meet all required competition and categorical guidelines. Any entry deemed ineligible for the category in which it was submitted, or the competition at large, will be removed and the associated payment will be reimbursed to the Submitter.

Award-winning work from 2019, or work created for United Adworkers is not eligible for entry. Submitters must be entering work on behalf of an agency, in-house team, freelancer, or a student with a physical presence within in the state of Wisconsin. Post-production houses should declare themselves as an "Agency" on their entry submission forms.

Entry Categories

A project entry may be submitted to as many applicable categories. The categories for this year's show are as follows:

1. ANIMATION, EDITING, OR MOTION/VFX
2. BOOK, MAGAZINE, OR PERIODICAL
3. BRANDING, LOGO, OR VISUAL IDENTITY
4. BROCHURE, DIRECT MAIL, OR LEAVE-BEHIND
5. DISPLAY AD OR EMAIL NEWSLETTER
6. ENVIRONMENTAL, INTERIOR OR SPATIAL
7. EVENT, EXPERIENTIAL, OR GUERRILLA
8. ILLUSTRATION, LETTERING, OR PAINTING
9. INTEGRATED, 360°, OR MULTIMEDIA CAMPAIGN *
10. ORIGINAL MUSIC, SOUND DESIGN, OR VOICEOVER
11. OUT OF HOME, TRANSIT, OR BILLBOARD
12. PACKAGING OR POINT OF PURCHASE
13. PHOTOGRAPHY OR RETOUCHING
14. PRINT ADVERTISING OR PROMOTIONAL POSTER
15. PUBLIC RELATIONS OR STRATEGY
16. RADIO OR PODCAST ADVERTISING
17. SOCIAL MEDIA CONTENT
18. VIDEO-:10 OR LESS
19. VIDEO-:15 OR :30
20. VIDEO-:60 OR LONGER
20. VIDEO-MULTIPLE LENGTHS *
21. WEBSITE, APP, OR MOBILE EXPERIENCE

*Only available for "Campaign/Collection" entries.

Payments

Separate payment is required for every category in which your project is entered. The price of a "Campaign/Collection" entry is $75. The price of a "Single" entry is $50.

You will not be required to pay at the time of upload. Once the submission period closes, United Adworkers will invoice you once for all the entries you submitted. You will be able to pay via check, credit card, or PayPal.

Additional payment details will be contained in the invoice itself.

Entry Guidelines

"Single" entries may contain up to 3 uploaded images and 3 uploaded videos for a total of 6 uploaded files. The reason multiple uploads are permitted for a "Single" entry is to allow for the Submitter to highlight details of an individual piece of work—this could be a close-up of an illustration, a case study video, or other methods of showcasing specific elements of a "single" piece of work.

 

"Campaign/Collection" entries must contain at least 3 uploaded images, but may contain up to 5. Entries may contain 5 uploaded videos for a maximum total of 10 uploaded files. All work entered as part of a "Campaign/Collection" entry must be related and from the same client and/or project.

Images must be submitted in GIF, JPG, or PNG format (max 2MB per file). Images should not exceed 1920px in width.

Videos must be submitted in MP4 format (max 200MB per file). Videos must be 3 minutes or less in length. Please do not submit video slideshows of still images to get around the still image upload limit. Any such video will be rejected. Please, no slates, bars, or tones.

Audio-only entries, such as Radio or Podcast Advertising, must also be uploaded as an MP4 video (max 200MB per file), but with no moving imagery. However, a still image of a client's logo or a single representative thumbnail image associated with the campaign is allowed and even encouraged. Case study videos for audio-only entries are also allowed.

The Screening Committee will contact Submitters about any issues with their uploaded media. If you are a Submitter and believe you may have uploaded inaccurate media with an entry, or need to correct an error associated with a submitted entry, please send an email with your Project Title as the subject line to: the99@unitedadworkers.com

Judging Committee

The Judging Committee will be announced after the submission period has ended. A judge's participation is voluntary. Judges are not financially compensated for their time.

Criteria & Voting

There will be one round of judging. Each Judge will vote only once. Each Judge will rate every eligible entry's craft and creativity on a scale of 0–5. The more an entry's craft or creativity impresses a Judge, the higher the rating the entry will likely receive. 0 is low and bad. 5 is high and good.

  • Craft: "Is the work well-produced and high quality?"

  • Creativity: "Is the work innovative and unique?"

Scoring & Ranking

The average of each Judge's votes on Craft and Creativity will determine a Judge's Criteria Scores. The average of each entry's Criteria Scores will determine an entry's Ranking Score. An entry's Ranking Score will determine its place among the top 99 highest-rated entries, as well as its corresponding award.

The top 5 highest-rated entries will receive Gold, and will be eligible for Best of Show. The next 8 highest-rated entries will receive Silver. The next 12 highest-rated entries will receive Bronze. The next 25 highest-rated entries will receive a Merit. The next 49 highest-rated entries will receive an Honorable Mention and round out the winning entries for this year's show.

 

In the event of a tie that would affect whether an entry falls in or out of a certain award tier, the Judging Committee will re-vote on the affected entries to break the tie.

The Judging Committee will deliberate over which of the top 5 highest-rated entries should receive Best of Show. The Best of Show award will be the only physical award handed out this year in an effort to reduce expenses and maximize club funds for 2022.

EXAMPLE JUDGING CHART A
RANKING SCORE
4.66
JUDGE 1
JUDGE 2
JUDGE 3
CRAFT
5
5
5
CREATIVITY
4
4
5
CRITERIA SCORE AVG
4.5
4.5
5
EXAMPLE JUDGING CHART B
RANKING SCORE
1.83
JUDGE 1
JUDGE 2
JUDGE 3
CRAFT
1
2
3
CREATIVITY
2
0
3
CRITERIA SCORE AVG
1.5
1.5
2.5
Student Competition

The Judging Committee will vote to determine whether a student's entry meets the criteria necessary to be considered for the show. All entries that receive more "IN" than "OUT" votes will qualify for recognition in The Show.

Three awards will be given out this year: Gold, Silver, and Bronze. Judges will deliberate to determine which entry deserves which award.

Students are allowed one entry into the show. Work entered must have been printed, published or broadcast between the dates of June 1, 2020 and May 31, 2021. There will be no financial compensation for the winning student this year.

The entry submission window is open until Friday, October 15 at 11:59pm. We've had less time to prepare for the show this year than in previous years, so please keep that in mind and submit your entries by the deadline—we will not extend the submission deadline under any circumstances.

Student Entry Guidelines

Each entry may contain up to 3 uploaded images and 3 uploaded videos for a total of 6 uploaded files.

Images must be submitted in GIF, JPG, or PNG format (max 2MB per file). Images should not exceed 1920px in width.

Videos must be submitted in MP4 format (max 200MB per file). Videos must be 3 minutes or less in length. Please do not submit video slideshows of still images to get around the still image upload limit. Any such video will be rejected. Please, no slates, bars, or tones.

Audio-only entries, such as Radio or Podcast Advertising, must also be uploaded as an MP4 video (max 200MB per file), but with no moving imagery. However, a still image of a client's logo or a single representative thumbnail image associated with the campaign is allowed, and even encouraged. Case study videos for audio-only entries are also allowed.

The Screening Committee will contact Submitters about any issues with their uploaded media. If you are a Submitter and believe you may have uploaded inaccurate media with an entry, or need to correct an error associated with a submitted entry, please send an email with your Project Title as the subject line to: the99@unitedadworkers.com

 
 

Questions?

The rules this year are a little different than previous years, so feel free to email us with any questions you might have: the99@unitedadworkers.com

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