Until She Can (Social Media)

Social Media Content

AWARD

Honorable Mention

PROJECT DESCRIPTION

During COVID, domestic violence in MKE rose 21%. Domestic violence-related homicides spiked 79%. To send a message of hope to domestic violence victims, we rallied local/ nat'l influencers to speak for survivors who don’t have a voice. Using #UntilSheCan, we flooded social media with stories of real survivors. Thousands changed their profile pictures to #UntilSheCan, generating over 1 mil. video views, social engagement of 1.5 mil. interactions and 120 stories with 100 million media impressions

AGENCY/IN-HOUSE TEAM/FREELANCER

Serve

CREDITS

Gary Mueller, Matt Herrmann, Mike Holicek, Mariah Zegers, Maddy Margulis, Lauren Sutter, Kyle Arpke, Anthony Giacomino, Jessica Knap, Charlie Marsh, Andrea Larson, Madison Hicks, Melissa Masters, Fred Ziegler, Bryon Schmear, Rob Birdsall

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