Touch Lid 12 Times

Event, Experiential, or Guerrilla

AWARD
Honorable Mention
PROJECT DESCRIPTION

IOCD OCD is a Real Disease (one pager)
1 in every 40 adults suffer from Obsessive Compulsive Disorder (OCD). In an effort to break the stigma and bring awareness to the issue of OCD, Serve launched a guerrilla sticker campaign, placing over 100 messages in offices, shops, parking lots, universities, bathrooms and restaurants around Milwaukee during Mental Health Awareness month. The images were then promoted and shared on social media, generating over 12 million impressions. The effort was a part of the International OCD Foundation’s local OCDvocate Program.

AGENCY/IN-HOUSE TEAM/FREELANCER

Serve

CREDITS

Gary Mueller, Nick Heiser, Sam Smith, Lauren Sutter, Rob Birdsall

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