The Truth Is (Print Advertising)

Print Advertising or Promotional Poster

AWARD
Silver
PROJECT DESCRIPTION

For a long time, STDs have been synonymous with “scary.” But in reality, a lot of STDs are common and extremely treatable. “The Truth is” campaign shares the demystifying, comforting truths about STDs by using fun, slightly naughty illustrations and hand-drawn type to encourage people to get tested. To get the message out, we plastered posters in barbershops and beauty salons, grocery stores, public restrooms, bars and convenience stores, as well as on social media.

AGENCY/IN-HOUSE TEAM/FREELANCER

Serve

CREDITS

Kevin Kriehn, Gary Mueller, Zack Schulze, Ali Coates, Charlie Marsh, Lauren Sutter

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