Shining Snapshot

Website, App, or Mobile Experience

AWARD

Honorable Mention

PROJECT DESCRIPTION

We had the audacity to support a new family of Scratch-offs, create player loyalty, and make Hoosiers feel better about the mid-pandemic world in just one experience. The Shining Snapshot brought the good vibes with four levels of 3D seek-and-find fun by prompting players to search for acts of service, things worth celebrating, finished chores and kind friends — all for the chance to soar to the top of the leaderboard and win some Scratch-offs. For players, it was a win-win.

AGENCY/IN-HOUSE TEAM/FREELANCER

Laughlin Constable

CREDITS

Jon Laughlin, Renee Haber, Chris Ebel, Run Kick Shout

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