Pottery with a Purpose creates DIY pottery kits. In a still life style layout, the logo uses a series of clay creations to express the versatility of the material in use. The reverse contrast type exudes a playful energy. From the logo icon imagery, a series of organic shapes were designed to convey the natural, handmade quality of the pottery pieces created from the kits. These shapes and custom textures are used throughout the brand and packaging to convey this raw aesthetic.
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