In an effort to break the stigma and bring awareness to the issue of OCD, Serve launched a guerrilla sticker campaign, placing over 100 messages in offices, shops, parking lots, universities, bathrooms and restaurants around Milwaukee during Mental Health Awareness month. The images were then promoted and shared on social media, generating over 12 million impressions. The effort was a part of the International OCD Foundation’s local OCDvocate Program.
Gary Mueller, Nick Heiser, Sam Smith, Lauren Sutter, Rob Birdsall
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