Obsessed (Campaign)

Integrated, 360°, or Multimedia Campaign

AWARD
Honorable Mention
PROJECT DESCRIPTION

Jewelers Mutual is obsessed with jewelry. Really obsessed. Why? Because for over 100 years insuring jewelry is all theyv'e done. The “Obsessed” campaign is a satirical journey, connecting Jewelers Mutual and our audience’s feelings about jewelry with other relatable obsessions. Every element was an exercise in jewelry obsession, from display, social to print layouts featuring hand-drawn, gilded font surrounded by meticulously placed jewels. Obsession at its finest.

AGENCY/IN-HOUSE TEAM/FREELANCER

Laughlin Constable

CREDITS

Lisa Bennett, Pat Laughlin, Vince Cook, Dana Kaphingst, Matt Portman, Ruby Christiansen, Sarah McAfee, Lynne Fraser, Chris Bing, Frank Sigworth, Travis Whitty, Eric Arsnow, Kate Raasch, Ryan Duffy, Stacey Johnson

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