NCAA Fan Cave

Event, Experiential, or Guerrilla

Honorable Mention

Nissan was looking to capture interest of US mass audience during one of the largest sports moments during the year, the Final Four held in Indianapolis in 2021. We needed to build awareness of Nissan as a sponsor of 2021 March Madness in Indianapolis. The goal was to drive awareness of the launch of the new THRILL campaign for the Nissan brand, which was high stakes, along with the re-launch of the Nissan Rogue, one of the most popular vehicles in Nissan’s US line-up.


GMR Marketing


Megan Hanson, Emily Morrison, David Schneider, Sierra Nixon, Melissa Khalil, Tricia Olson, Katherine Pettit, Sam Kohnke, Joe Leitner, Lisa Rasmussen, Ian Baker, Brian Pettit, Paloma Chavez, Lindsay Dressnandt, Jay Matusin, Julie Schlender, LeAnn Hoksch, Chris Lierman, Lesley Pinkney, Caitlin Miller, Ryan Drake, Emmie Cerow, Sue Huckstorf, Sara Olson, Brandon Duebner, Ben Scott, Evan Nickel, Christine Clouse, Chris Rousseau, Bill Herold, Art Glenn, Noah Glenn, Hillary Daufenback, Scott Kelly, Lisa Ladd, Aleksandra Miljevic, Tom Chudy, Paul Corey, Dan Anderson

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