For a long time, STDs have been synonymous with “scary.” But in reality, a lot of STDs are common and extremely treatable. “The Truth is” campaign shares the demystifying, comforting truths about STDs by using fun, slightly naughty illustrations and hand-drawn letters to encourage people to get tested.
Even with its miniscule budget, the social and guerilla poster campaign connected with 85,000 engaged users. And overall, the effort earned over 12,500,000 impressions.
Kevin Kriehn, Gary Mueller, Zack Schulze, Ali Coates, Charlie Marsh, Lauren Sutter
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