MPL Live Rap Battle

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AWARD
Silver
PROJECT DESCRIPTION

How do you help an historic library battle an old-fashion reputation? By staging a rap battle, of course. We created a campaign designed to appeal to young MCs, encouraging them to submit their original songs and showcase their talents live at the library. The contest got the attention of the city’s youth and helped them rediscover a more contemporary library.

AGENCY/IN-HOUSE TEAM/FREELANCER

Cramer-Krasselt

CREDITS

Marshall Ross, Todd Stone, Jim Root, Sandy DerHovsepian, Maxx Valenti, Eric Ebenhoch, Taylor Kaine, Megan Hoppert, Bryan Pechacek, Tyrone Miller, Andrew Feller

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