Mondo Lucha Lager "Russian Beast" Can

Packaging or Point of Purchase

AWARD

Honorable Mention

PROJECT DESCRIPTION

To launch Mobcraft’s latest lager in the over-crowded space of microbrews, we grabbed attention and captivated fans by doing a cross-promotion with Mondo Lucha, a form of Mexican wrestling. We featured its star wrestlers on cans and posters.

AGENCY/IN-HOUSE TEAM/FREELANCER

Bader Rutter

CREDITS

Ned Brown, Shawn Holpfer, Andy Gorzalski, Ilya Slootsky, Jeff Simcock, Steve Cuff

© 2021 United Adworkers. All rights reserved.