To launch Mobcraft’s latest lager in the over-crowded space of microbrews, we grabbed attention and captivated fans by doing a cross-promotion with Mondo Lucha, a form of Mexican wrestling. We featured its star wrestlers on cans and posters.
Ned Brown, Shawn Holpfer, Andy Gorzalski, Ilya Slootsky, Jeff Simcock, Steve Cuff
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