Milwaukee Bucks Sponsor Direct Mail: Rovio

Brochure, Direct Mail, or Leave-behind

AWARD
Bronze
PROJECT DESCRIPTION

The Milwaukee Bucks needed a new sponsor for their jerseys. First, we had to get the attention of busy global CMOs. Second, convince them that a small market team like the Bucks had the global footprint to justify the multi-million dollar commitment. To do this, we landed on their desks in a very personal way. We sent each CMO their own custom-designed Giannis Antetokounmpo’s size 16 Nike and branded jersey in a laser-engraved box, featuring a video screen telling our story.

AGENCY/IN-HOUSE TEAM/FREELANCER

Bader Rutter

CREDITS

Ned Brown, Shawn Holpfer, Kevin Sparrow, Andy Gorzalski, Elliot Jackson, Cole Quamme, Jeff Simcock, Jim Kogutkiewicz, Brandon Rugzie

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