The growing demand for Modelo Lager beer in Milwaukee has increasingly grown over the last few years. To celebrate the growing demand, the team searched for a Milwaukee local artist to create custom artwork as a series of glassware used to promote the brand in establishments all over the city. The idea was to celebrate the distinct neighborhoods in Milwaukee where the beer is sold.
Zac Jacobson, Legacy Marketing
© 2021 United Adworkers. All rights reserved.