Hats, Hooch, Horses and Hope

Event, Experiential, or Guerrilla

AWARD
Honorable Mention
PROJECT DESCRIPTION

We invited the community and potential donors to unite for the 5th Annual Derby Watch Party to raise awareness and funds for the ALS Association WI Chapter and Multiple Sclerosis Society WI Chapter. Our poster invited the viewer into the world of the Kentucky Derby and a great social cause with unexpected copy, engaging typography, and bold design. The 2020 virtual event was impacted by COVID protocols making all communications for awareness and engagement vitally important.

AGENCY/IN-HOUSE TEAM/FREELANCER

Traction Factory

CREDITS

David Brown, Steve Barlament, Steve Drifka, Jenni Klafka-Wierzba, Krista Dercola, Danny Yadgir, Shannon Egan

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