Frankimpact

Print Advertising or Promotional Poster

AWARD
Merit
PROJECT DESCRIPTION

Building on the “It’s Alive” campaign supporting the cordless power tools line, we offered personality to the CT9010 and supported franchisees with compelling product info in a mobile retail environment. We borrowed from Frankenstein and transformed the lead product designer into a mad scientist and digitally created his lab to add visual interest and communicate the tool’s inherent power. We used the visual concept in all materials: print ad, poster, on-van merchandise, social media and more.

AGENCY/IN-HOUSE TEAM/FREELANCER

Traction Factory

CREDITS

Kristina Karlen, Tom Dixon, Steve Drifka, Jimmy MacDonald, Jenni Klafka-Wierzba, Danny Yadgir, Shannon Egan, Krista Dercola

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