Our client had a vision: She wanted to address food insecurity by creating a snack bar that integrated giving into sales. But she had no name, no package and no plan. From the fonts to the colors, the mix of simple line illustration with photography to the brand story and tone of voice, we built the brand from scratch, emphasizing the humanity behind the product. Then we launched it with a social strategy that had our direct-to-consumer bars selling out within a few months.
Ned Brown, Abbie Chmelka, Kate Daniels, Valerie Fuller, Mark Henderson, Shawn Holpfer, Perry Littrell, Jason Ludtke, Allison Madell, Michelle Pilak, Nick Praznowski, Kevin Sparrow, Gina Tomilonus
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