Most car wash design elements act like blasts of cold water in your face. When we were asked to help launch a new Wisconsin-based car wash chain, we set out to have a fun, silly, playful brand that could play off the modern-farm aesthetic of the architecture. The kind of place kids would love and beg their parents to stop by. To achieve this we invented a mascot, Bubble the goat, a minimalist wash menu and in-wash signage and a typographic treatment as approachable as a Wisconsin summer evening.
Pat Laughlin, Ruby Christiansen, Chris DeYoung
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