Bubbles Foam Farm

Branding, Logo, or Visual Identity

AWARD
Honorable Mention
PROJECT DESCRIPTION

Most car wash design elements act like blasts of cold water in your face. When we were asked to help launch a new Wisconsin-based car wash chain, we set out to have a fun, silly, playful brand that could play off the modern-farm aesthetic of the architecture. The kind of place kids would love and beg their parents to stop by. To achieve this we invented a mascot, Bubble the goat, a minimalist wash menu and in-wash signage and a typographic treatment as approachable as a Wisconsin summer evening.

AGENCY/IN-HOUSE TEAM/FREELANCER

Laughlin Constable

CREDITS

Pat Laughlin, Ruby Christiansen, Chris DeYoung

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