BAMGAM

Integrated, 360°, or Multimedia Campaign

AWARD
Merit
PROJECT DESCRIPTION

If ever there was an embodiment of the KISS principle, “Bad at Marketing Great at Mattresses” (or BAMGAM as we’ve come to call it) would be it. The folks at Verlo gave us a gem of a hook. “Honestly, we kinda stink at marketing. But we make awesome mattresses.” Sometimes the best solution is to just tell the truth. In a series of videos, Mattie the Mattress tries his hand at a variety of things, failing miserably at all of them.

AGENCY/IN-HOUSE TEAM/FREELANCER

SRH

CREDITS

Sam Hogerton, Chris Beanan, Betty Strigens, Sara Hammer, Mauricio Alvarez, Leo Fleming

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