May-I Event - The AI Advantage: Future Proofing Creative Agencies

The AI Advantage: Future-Proofing Creative Agencies sponsored by Ski Team

AI isn’t just changing how ads get made and where they get trafficked -- it’s reshaping what clients expect and what they’ll pay for. Jon Accarrino breaks down how agencies can turn AI into a competitive edge, from new billable services and AEO ready case studies to data-driven creative that proves its value in the room and in the results.

Featured Speaker: Jon Accarrino, Founder, Ordo Digital

Jon Accarrino is an award-winning media executive and AI innovator driving digital transformation in the media industry. As founder of Ordo Digital, his team provides AI strategy and development services to media companies around the world.

A featured writer for TV NewsCheck, Jon shares insights on the convergence of artificial intelligence and television in his “AI & TV” column. His writing and expertise are bolstered by MIT’s AI business strategy program, his published research work on AI, and a Six Sigma Green Belt from GE.

Named “Digital Innovator of the Year” by the Local Media Association, Jon’s accomplishments range from co-executive producing the horror film “You’re Nobody ‘Til Somebody Kills You” for Lionsgate with Spike Lee to winning a Shorty Award for HBO’s True Blood. And his strategic vision has boosted revenue and innovation for media leaders including NBC Universal, Gray Media, Hubbard Broadcasting, Morgan Murphy Media, and Bonneville International among others.

Jon specializes in leveraging AI for new revenue opportunities, optimizing content production, and enhancing monetization strategies. Through Ordo Digital, he continues to push the boundaries of media innovation, helping organizations thrive in the AI-driven future.