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GMR Marketing

Xfinity x Esports Awards: World’s Largest Video Game Display

AWARD

Merit

SUBMISSION CATEGORY

Event, Experiential or Guerrilla

CLIENT

Comcast/Xfinity

PROJECT DESCRIPTION

Xfinity partnered with the industry leaders at the Esports Awards & the creators of Pac-Man to break the Guinness World Record for playing the World’s Largest Video Game Display, broadcasted on the side of Resorts World Las Vegas with the help from top talent from the WWE & elite gamers. The results garnered over 21 million paid social media impressions - 54% increase in over brand benchmarks. The experience garnered over 16 million livestream views throughout the event.

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