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Ski Team Video Agency

Will It Swap?

AWARD

Bronze

SUBMISSION CATEGORY

Video-:60 or more

CLIENT

Oatly

PROJECT DESCRIPTION

What better place to try out a vegan, milk alternative than inside an established Supper Club in America’s Dairyland, amiright? In this installment of their promotional docu-series – “Will it Swap”, Oatly really wanted to push the envelope and upset the apple cart (erm… the milk carton?!) by capturing Wisconsinites’ reactions to non-dairy oat milk. It didn’t take much to find endearing moments of humor, fun, and boundary pushing – exactly hitting the mark for this at times controversial brand.

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