Wildly Wyoming is a five-episode content series developed in partnership with the Wyoming Office of Tourism and Ford. The program followed 3 teams as they embarked on different adventures across the state. The goal? To earn the most points to win a $10,000 Bronco Wild Fund grant for a local non-profit – all in the name of keeping Wyoming wild. The series far exceeded viewership goals and became an example of how to use tourism to promote sustainability and community stewardship.