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BVK

Wildly Wyoming Campaign

AWARD

Merit

SUBMISSION CATEGORY

Integrated, 360° or Mult-Channel Campaign

CLIENT

Wyoming Office of Tourism

PROJECT DESCRIPTION

Wildly Wyoming is a five-episode content series developed in partnership with the Wyoming Office of Tourism and Ford. The program followed 3 teams as they embarked on different adventures across the state. The goal? To earn the most points to win a $10,000 Bronco Wild Fund grant for a local non-profit – all in the name of keeping Wyoming wild. The series far exceeded viewership goals and became an example of how to use tourism to promote sustainability and community stewardship.

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