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Hoffman York

Twin Cities Homeless Shelter Roof Fundraising Campaign

AWARD

Merit

SUBMISSION CATEGORY

Self-Promotion

CLIENT

Twin Cities Homeless Shelter

PROJECT DESCRIPTION

On November 27, bad storms ripped roofing shingles from the Twin Cities Homeless Shelter’s roof causing severe water damage. Instead of telling people that the shelter needed a new roof, we decided to show them. The torn shingles were painted with donation messages and mailed to past donors and local churches. Within two weeks of the direct mail effort, the roof campaign was funded beyond its original goal by over $7,000.

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