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Hold Fast & Co.

Tongsmen

AWARD

Bronze

SUBMISSION CATEGORY

Video Campaign Multiple Lengths

CLIENT

Johnsonville

PROJECT DESCRIPTION

The #1 sausage brand in America wanted to win over the south, where brand loyalties and football culture are unlike anywhere else on the planet. Our message centered on grilling tongs and the heroic tailgate titans who wield them. We called them Tongsmen. It wasn't a real word. It is now.

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