In June 2022, Arby’s and Old Spice joined forces to tackle the meat sweats with the long-lasting sweat protection of an Old Spice Meat Sweat Defense Kit. Partnering with Arby’s and Fallon, Manifesto developed a co-branded Old Spice Meat Sweat Suit riffing off our original campaign from 2017. The PR stunt, featuring celebrity talent from both Old Spice and Arby’s launched nationwide, garnering massive earned media attention and an immediate sell-out of the Defense Kit on Arbysshop.com.