Hoffman York was founded in 1933 – the same year Prohibition ended. So, to celebrate its 90th Anniversary, the agency decided to “Buy Milwaukee A Beer”. Partnering with New Baron’s Brewing Coop, Hoffman York 90 Year Stout was brewed and became the centerpiece of the celebration. The month-long, integrated effort reached media outlets, clients, employees and vendors through PR, OOH, print and social media.