Hoffman York was founded in 1933 – the same year Prohibition ended. So, the agency decided to “Buy Milwaukee A Beer” to celebrate. Partnering with New Baron’s Brewing Cooperative, a period-specific “90 Year Stout” was brewed, bottled and packaged. The PR crates were delivered to media outlets along with a press kit and invitation to join HY’s city-wide 90th Anniversary celebration on October 5th.