GroceryShop is known throughout the world as the leading in-person event for grocery and CPG innovation, and Fetch wanted the 5,000+ attendees to take note of our booth. Our goal was to promote the fun and value that our users experience every day. The color palette was loud and bold, from our overhead lighted sign down to the hidden meeting rooms dedicated to more intimate conversations. The biggest highlights were Calvin’s Café (named after the dog in our logo), a custom-built giant versio