Taking advantage of parodies trending on Instagram and TikTok, we decided to tell CID’s story through a Wes Anderson lens. The video was originally intended to be a scrappy project shot on an iPhone. But then there was a pitch deck. A storyboard. Scripting. Location scouts. Wardrobe. Props. Shot lists. Early morning call times. By changing our approach to our own self-promotion, we delivered a delightful surprise to our audience that was still on brand. Just don’t ask us about the squirrel.