This is one of the world’s largest sculpture exhibits, with 35 pieces installed all over the heart of the city. But free and accessible doesn’t always equal interest. In concepting, it became clear it would be more intriguing if we left the images of the art up to the reader’s imagination. So we let people see the thought-provoking nature of the art through the eyes of Milwaukee’s most thought-provoking people. We then created elaborate photography sets to showcase each person’s personality.