To introduce the Next Generation of InSinkErator® garbage disposals as a hygienic and sustainable solution, Equity Creative developed the "Babbling Baffle" video campaign featuring the voice of Wanda Sykes. Our objective was to encourage homeowners to keep food waste out of their trash and out of the landfill by using the advanced grinding capabilities of InSinkErator's new line of disposals. Our videos were placed across the internet, social media, and streaming TV.