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Harley-Davidson Motor Company

2023 CVO Badge

AWARD

Merit

SUBMISSION CATEGORY

Branding, Logo or Visual Identity

CLIENT

Harley-Davidson Motor Company

PROJECT DESCRIPTION

2023 marked not only the 120th anniversary of Harley-Davidson Motor Company, but also marked a new beginning in our touring bikes. Our Road Glide and Street Glide models were re-introduced with all-new updated body work. A new hard medallion was designed for our Custom Vehicle Operations (CVO) models. Grabbing inspiration from the new body work, the lettering was developed on similar angles, while also grabbing subtle characteristics and finishes from other parts of the bike.

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