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AWARD
Merit
SUBMISSION CATEGORY
Integrated, 360° or Mult-Channel Campaign
CLIENT
West Virginia Department of Tourism
PROJECT DESCRIPTION
With runaway inflation, surging fuel prices and a potential recession driving consumer spending, we set out toposition West Virginia as an affordable, accessible destination. While continuing to position WV as a world-classoutdoor adventure leader with charming mountain towns, friendly people and authentic experiences. To do so, wereinvigorated the Almost Heaven campaign showing West Virginia as a place of uncrowded beauty, where you feela connection with nature and a real sense of belonging.
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