Changing the world for the better starts with the man in the mirror, and men’s grooming leader Wahl aimed to reward guys who were doing just that. So, Hoffman York (HY) launched the 3rd annual Wahl ‘Benevolent Beards’ Contest and searched for men who combine good grooming with goodwill. Bearded men from across the country submitted a video demonstrating how they support a charity. Five finalists were chosen, and one Grand Prize winner was awarded $20,000 for himself, and $5,000 for his charity.