United Egg Producers (UEP) asked Bader Rutter to drive retailer acceptance of its Certified Cage-Free program. This certification promotes hen welfare and helps retailers meet their animal welfare commitments. We launched The Unscrambled Egg campaign, which is designed to give UEP a unified and unique voice in a category that is filled with misleading noise. This DM piece provided producers with all the tools and talking points needed to have an engaging 1:1 conversation with retailers.