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AWARD
Merit
SUBMISSION CATEGORY
Event, Experiential or Guerrilla
CLIENT
Johnsonville
PROJECT DESCRIPTION
As part of Johnsonville's national campaign to turn down the temperature on outrage and division in the country, America's #1 sausage brand took to the streets of Scranton, PA. Why? Because Scranton endured more divisive political advertising than any other city in the nation! The Swing State Sausage Support Plan was an act of solidarity from one politically overserved electorate (Wisconsin) to another. Featuring Brian Baumgartner, Scranton legend and beloved character from "The Office."
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