In order to gain local recognition, the City of South Milwaukee needed a campaign strategy that was fresh. Something eye-catching. Something… big. Thus, Sam was born: a friendly Sasquatch that stumbled upon the city and, after discovering how great it was, made it his permanent home. After Sam’s public debut, community members flooded online to learn more. Luckily, we built an interactive website that tells his origin story, tracks his next whereabouts, and shares his love for South Milwaukee.