For the 11-Day 2024 Summerfest season, Generac sought to change the landscape of their stage by introducing an immersive animation experience for concertgoers to enjoy. As a brand toting the slogan “Power-Up”, Generac and FunLand teamed up to tie that inspiration to visuals and heart pulsing sounds across 4 screens with a tailored light show. FunLand designed and animated 6 unique vignettes depicting the different genres of music at Generac’s stage, powering-up performers and fans alike.