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Morning Walk

OPTIMA Unleashed

AWARD

Merit

SUBMISSION CATEGORY

Event, Experiential or Guerrilla

CLIENT

OPTIMA Batteries

PROJECT DESCRIPTION

OPTIMA Unleashed at SEMA 2024 offered thrilling on-track motorsports excitement with drifting, ride-alongs, celebrity meet and greets, and a fire-breathing Megasaurus. OPTIMA showcased cutting-edge technology and innovation as a leader in the battery category, unveiling the ORANGETOP QH6. Initial data capture and consumer engagement summary: +160,000 attendees, 600+ ride-alongs with key customers, 9,000+ consumer leads, +125% increase in Instagram followers and 15.46M+ content views.

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