HY positioned the Wahl Manscaper as the safest tool for below-the-belt grooming with a travel-themed campaign centered around safely navigating one’s “nether region.” To help college students perfect their spring break grooming game, Nether Region Welcome Centers popped up at universities in large media markets. Each pop-up oasis educated visitors on the Manscaper’s integrated protection system that promises a smooth, snag-free experience as guys explore their uncharted nooks and crannies.