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AWARD
Merit
SUBMISSION CATEGORY
Radio or Podcast Advertising
CLIENT
McCain Foods
PROJECT DESCRIPTION
Restaurant operators want to provide the best dining experience to their guests, but when it comes to delivery, it’s sometimes out of sight, out of mind. They may not realize how much a positive delivery fry experience — crispy fries — could improve business. This audio ad positions McCain® SureCrisp® fries as THE delivery fry solution by playing out the delivery experience in quick sound bites that grab the attention of a foodservice operator. The audio has driven 2,100+ site visits.
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