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Hold Fast & Co.

Keep The Internet Juicy

AWARD

Merit

SUBMISSION CATEGORY

Integrated, 360° or Mult-Channel Campaign

CLIENT

Johnsonville

PROJECT DESCRIPTION

89% of Americans wish social media was less negative. Born out of Johnsonville's national "Keep It Juicy" campaign, "Keep The Internet Juicy" sought to promote as much positive content as possible during a particularly tense election cycle. Celebs Giannis Antetokounmpo, Tia Mowry, Lil’ Rel Howry and Brian Baumgartner lended their voices. As did content partnerships with The Today Show, The Good News Movement, Welcome to Wrexham and 12 like-minded brands. Sadly, sausage didn't fix the Internet.

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