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AWARD
Merit
SUBMISSION CATEGORY
Video-:60 or more
CLIENT
Johnsonville
PROJECT DESCRIPTION
Johnsonville is a hangout brand. Custom research by The Harris Poll told us Americans were hanging out less due to the outrage and divisiveness that pervade our culture. Especially during an election year. This :60 Anthem, voiced by 90s comedy icon Vince Vaughn, launched the national "Keep It Juicy" campaign. It's a pep talk to America (yes, from a sausage company) that reminds us to turn down the temperature and hang out together over a meal. Of sausage, preferably.
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