Johnsonville is a hangout brand. Going into 2024, we had a hunch Americans were hanging out less due to political/cultural division. Especially with an election year looming. We commissioned legendary research firm The Harris Poll to confirm our suspicions. The data showed that 71% of Americans were hanging out less, and 81% wished we could turn down the temperature. This insight spawned “Keep It Juicy” and put Johnsonville (a sausage co!) at the center of the cultural conversation.