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Hold Fast & Co.

JVL Don't Care

AWARD

Merit

SUBMISSION CATEGORY

Radio or Podcast Advertising

CLIENT

Johnsonville

PROJECT DESCRIPTION

Johnsonville is a hangout brand. Custom research by The Harris Poll told us Americans were hanging out less due to the outrage and divisiveness that pervade our culture. Especially during an election year. "JVL Don't Care", voiced by 90s comedy icon Vince Vaughn, is a pep talk to America as the country anxiously awaited the first Presidential debate, and the outrage that followed. To turn down the temperature and hangout together over a meal. Of sausage, preferably.

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