SRH was tasked with marketing “Hundreds of Beavers,” a black & white microbudget indie film with no distributor. They launched the Great Lakes Roadshow, a 14-day tour that sold out theaters like Chicago’s Music Box, by blending live vaudeville antics and surreal humor. They created parody posters featuring the beaver mascot, which went viral and built awareness. The campaign led to an NYT feature, expansion into hundreds of theaters, $654K at the box office, and $250K in streaming revenue.