First-time homeowners had a dilemma: they wanted to complete small jobs around the home but either didn’t know where to start or would get stuck midway through. Online retailers made solutions easy to get but no easier to understand. Big box hardware stores had endless selection and limited assistance. To revitalize True Value hardware stores, we made them the place to go for hardware expertise. And we helped homeowners become what all homeowners want to be: the champions of their domains.