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Laughlin Constable

Hall of Fame Series

AWARD

Merit

SUBMISSION CATEGORY

Social Media Content

CLIENT

Vienna Beef

PROJECT DESCRIPTION

Every Vienna Beef hot dog stand has the same signature menu item. On the outside, that could lead people to think that, if they’ve been to one stand, they’ve been to all 400+ of them. So, to inspire hot dog stand tourism, we used META and TikTok to share the unique stories and legacy behind each stand in the Vienna Beef Hall of Fame. With the first 10 videos, the series has resulted in more than 1.5M impressions, thousands of shares and hundreds of new Instagram follows.

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