Guitars 4 Vets is a non-profit that helps veterans cope with the devastating effects of PTSD. By offering free guitars and weekly guitar lessons, they provided relief to struggling vets through the healing power of music. To generate awareness, and increase donations, we created a simple, engaging OOH campaign. And since the names of some of the bands they cover in class are part of our everyday language, we incorporated band names into bold statements about the benefits of the program.